My journey began at the Copenhagen Climate Conference, where I was sent to create content around the launch of the Nissan LEAF. I saw that my passion for the environment and my career in advertising did not have to be mututally exclusive. I could bring these areas of expertise together to tell stories in which humanity works in accordance with nature, not against it.
Before Copenhagen, I attended the USC School of Cinematic Arts, then worked as an in-house director at TBWA\Chiat\Day, NY. There, I flexed my creative muscle tirelessly to promote high profile brands. But ultimately, I was selling candy, alcohol and diet pills. One day I asked myself, “where is this all going?”
I knew I had a higher calling. And this belief was cemented one day when I walked into a Tesla store in Santa Monica, CA. The car – the Model S – was incredible, but what sold me was the network of solar-powered “Superchargers” that would allow you to drive from coast to coast for free.
This was truly a revolution in transportation. So I created a commercial campaign on the car, “Gallons of Light.” Within 12 hours of releasing it on the web, Tesla & SpaceX CEO Elon Musk had tweeted the film. Now, every Tesla employee has seen the commercial…it’s become their unofficial brand anthem.
The experience got me thinking, where are the other Teslas…the other companies that will create paradigm shifting products and services and pave the way to a sustainable future? These are the companies I believe in. The companies I want to promote.
It’s time to show the world that a better future is here…today. It’s just a matter of sharing the vision.